Shopify is the leading platform for creating an ecommerce website. If you have created a website using the platform, it is important that you understand that there are still things that you need to do to keep your website running smoothly. Otherwise, its usability will take a hit which would affect your bottom line. Ecommerce business depend on their website that’s where WebClub Live can also assist. Even a slight issue will take a hit on profitability. This is why it is important that you consider the following Shopify site maintenance tips.
One of the best Shopify site maintenance tips that you need to consider is moving third-party code to Google Tag Manager. It will make your life a whole lot easier. The website you manage is mostly likely to have AdWords, Google Analytics, and other code snippets. By using Google Tag Manager, you get to centralize your code and manage it better rather than going through the code manually. It lets you select when to fire which tags. As you gain better control over when each script is called, you get to benefit from a faster website. Besides, you get to ensure easier management and easily remove tools that you no longer need.
Next, you should monitor 404 pages on Google Search Console. It is a Shopify site maintenance tip that you simply cannot go wrong with. It is important that you see how Google views your website. Google Search Console also suggests HTML improvements that you can make and shows your website appears in the search engine results. The Crawl Errors section is possibly the most useful as it lets you see websites that are no longer existent and you have linked to them. Once you find all the 404 errors, you can either set up 301 redirects or create pages for those missing links.
Another great Shopify site maintenance tip that you should consider is conducting NPS surveys. Net Promote Score (NPS) is the perfect tool as it helps you measure customer relationship. It allows you to send surveys to customers to find out how likely they are to recommend your product and if they would leave a comment. The reason why you should consider NPS surveys is because they are easy to implement and provide valuable insights into how you can improve your Shopify website.
Shopify website owners need to play around with the layout and size of the product grid to find out what works best. Performing A/B testing is essential for problematic search results and pages. You need to regularly perform testing to improve your website and increase your reach.
Now that you know the top Shopify site maintenance tips, you can improve your website to take your ecommerce business to the next level. However, you should still reach out to a professional like WebClub Live for sustained growth.