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For every modern digital-first enterprise, superior quality website performance is important to be successful. The site speed also has an important indirect and direct impact on the total amount of leads, traffic, and conversions that you garner along with the complete brand visibility and the bottom line. When running on WordPress, your website is already blessed with a solid foundation for speed. But in case you have a complex site with loads of features, pages, and contents, then it often becomes tough to ensure optimal loading time for each page. So, if you are struggling with slow page loading speed or expert recommendations for taking the speed of your site to the next level, then the WordPress speed optimization services would help.

But here it is important to keep in mind that every WordPress website operates differently. Therefore, every site needs different tools and settings to ensure that the site runs at maximum performance. And this procedure of customizing these settings to suit the unique requirements of your site is known as WordPress speed optimization. In this service, the WordPress experts would audit the websites for checking the performance bottlenecks, assist in helping the website to improve the core web vitals (FID, LCP, CLS), and optimize different aspects of websites, which can affect speed. But before getting more into this service, let’s get some details about the things that slow down the websites and their performances.

1. Plugins: Plugins are very important for websites and the functionalities these plugins add to the WordPress websites work as an important factor why people
choose WordPress as the preferred CMS. The main drawback is business owners often include added and tested plugins on their website but forget to disable or
remove them. And when they try to figure things out the damage, it often becomes a risky and daunting job. Removing the wrong plugins can even break the live sites.

2. Themes: Some WordPress themes are more lightweight than others. So, based on the theme you choose, it can create a huge roadblock and it leads to performance
plateauing at the mid-level score without much inconsistency. So, a mobile re- design or a complete re-design is necessary if website performance is your high
priority. Here it is important to compress and resize the images to the right size.

3. Images: With the inbuilt streamlined uploading features added to the WordPress dashboard, it becomes easier to include large images without thinking about their
effects on website performance. And sometimes, the images can affect the performance of the site.

Benefits of speeding up the WordPress website:

Factors like poor conversion rates, invisible search engine rankings, and user frustrations are some of the ways how slow-loading websites can hurt your business. But when you convert your website speed from slow to lightning-fast as part of the WordPress maintenance service, here are the benefits you will have:

 Better UX and rankings: The faster websites help create seamless user experiences. And speed works as an important ranking factor for both desktop and mobile Google search. So, the faster your website loads, the higher it ranks. And when your website loads faster, the site will get more organic traffic.
 Lower bounce rate: People often lack patience when they wait for slow-speed websites to open. As a result, they bounce off to the competitors' websites. But the fast-loading websites can reduce the bounce rates directly.
 Higher conversion rates: Speed is important for every website. A delightful user experience and a lower bounce rate mean more visitors would visit your website and
stay there, follow the quality content, and hit the calls to action button.

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